Breathe Case Study

Challenges:
‍Low Conversion Rate: The basic design lacked engaging animations, resulting in limited customer interaction.

Unorganized Backend: A cluttered backend made it difficult to manage inventory and process orders efficiently.Slow

Mobile Speed: With a low mobile speed the slow mobile experience led to high bounce rates.

Low-Quality Design: The lack of visual appeal and animations failed to represent the brand’s premium, sustainable products.

Process:
Site Speed Optimization:Mobile & Desktop Speed Improvements: I've addressed the slow load times by optimizing images, minifying CSS/JavaScript, and leveraging browser caching.
‍Responsive Design Enhancements: Adjustments were made to improve mobile responsiveness, making navigation smoother and faster across devices.
‍Backend Organization:Inventory & Order Management: I've restructured the backend to simplify inventory tracking and order processing.
‍Design Overhaul with Interactive Elements:Visual & UX Redesign: We revamped the website’s look to reflect the brand's premium and sustainable values. High-quality visuals, color schemes, and fonts were chosen to align with BreatheEveryday’s identity.
‍Animations & Engagement: To capture user attention, we incorporated subtle animations on product pages and buttons, making the shopping experience more dynamic and inviting.
‍SEO & Conversion Optimization:Improved User Journey: With a clear call-to-action and an intuitive navigation flow, we guided users from landing on the homepage to completing their purchases seamlessly.
‍SEO Refinement: Additional SEO enhancements included meta tag optimizations and structured data updates, increasing visibility in search engine results and driving more organic traffic.
Conversion Rate Increase: The website's conversion rate increased by up to 10%, thanks to a faster, more engaging, and user-friendly experience.